BuscaLicitaçõesBrazilian public tenders in one search

Advertising and Communications tenders in Brazil

Accepting bids 31of 945 published
Value open now R$ 41.3Msum of open tenders
Average estimated value R$ 513.8Kper procurement
Buying agencies 658553 cities

Updated with the latest publication of Oct 23, 2026 · official PNCP data.

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How the Brazilian government buys advertising

Institutional campaigns, press relations, and content production. Hiring an advertising agency follows a specific procedure under Law 12,232/2010, with technical proposals judged in unidentified envelopes — very different from a lowest-price reverse auction (pregão), and therefore a niche with few competitors.

What the tender notice usually requires

Typical activity code (CNAE): 73.11-4 (advertising agencies). Make sure the company's registered business purpose covers the activity before bidding — an incompatible CNAE is grounds for disqualification.

How to prepare to bid in Brazil

Follow new publications daily: between the notice and the bid deadline there are usually about eight business days, and much of that time goes into gathering documents. Download the tender notice and the terms of reference from each tender page, check the specification item by item and work out your minimum price before the bidding phase — including taxes, freight, payment terms and the margin that makes the contract viable.

Micro and small businesses (ME/EPP) get preferential treatment under Brazilian law: a tie preference, extra time to fix tax certificates and, in smaller purchases, exclusive participation. See the step-by-step guide how to participate in a tender.

Who buys the most advertising in Brazil

Advertising and Communications by state

São Paulo 148Rio Grande do Sul 123Minas Gerais 118Santa Catarina 97Paraná 69Goiás 55Bahia 46Pernambuco 34Mato Grosso 30Rio Grande do Norte 28Ceará 26Distrito Federal 20Espírito Santo 19Rio de Janeiro 17Mato Grosso do Sul 16Maranhão 15Acre 14Paraíba 11Sergipe 11Tocantins 10Pará 9Rondônia 9Piauí 8Amazonas 5Roraima 4Alagoas 2Amapá 1

Frequently asked questions

How many advertising tenders are open in Brazil?

There are 31 advertising tenders accepting bids in Brazil right now, out of 945 published. This page is updated several times a day from the PNCP.

How much does the government spend on advertising?

The average estimated value of these procurements is R$ 513,838.38, and the tenders open in Brazil add up to R$ 41,330,853.28. The estimated value is the agency's reference price — the final price is usually lower after the bidding phase.

Who buys advertising in Brazil?

658 different agencies have published procurements in this category: city governments, city councils, municipal health and education funds, and state and federal bodies. The agencies that buy the most are listed on this page.

What do I need to sell advertising to the Brazilian government?

Besides the standard qualification documents (a CNPJ with a compatible activity code, federal, social security, labor, state and municipal clearance certificates, and financial statements), this category usually requires: CENP technical qualification certificate (Law 12,232/2010); Confidential technical proposal; Proven team and portfolio. The tender notice always has the final word.

Do I need to be based in Brazil to bid?

No. Electronic tenders are open to companies from anywhere in the country, and Law 14,133/2021 prohibits requiring a local address as a condition to participate. In practice, freight, delivery time and local support affect the price — which is why regional suppliers are often competitive. Foreign companies should read how foreign companies can bid.

Other categories in Brazil

Other Public Procurement 414,190Construction and Engineering Services 50,569Events, Staging Rental, and Shows 34,647Medicines 23,555Courses and Training 21,103Medical and Hospital Supplies 21,097School Meals and Foodstuffs 20,557Vehicle Maintenance and Parts 16,667Health Services and Accreditation 15,498Computers and IT Equipment 12,981Software and Management Systems 11,769Furniture and Equipment 11,604Air Conditioning and Refrigeration 11,379Equipment Maintenance 11,282Machinery, Implements, and Heavy Equipment 10,946Laboratory Tests and Supplies 10,644Cleaning and Sanitizing Supplies 10,319Accreditation and Public Calls 9,264Building Maintenance and Repairs 9,129Uniforms and PPE 8,774Water, Sewage, and Sanitation 8,706Fuel 8,409Office Supplies 6,954Property Rental 6,803

Tender notices are published in Portuguese, so descriptions appear as the agency wrote them. Search with English or Portuguese keywords — common English terms are translated automatically. New to Brazil? Start with how foreign companies can bid.